Last updated: March 25, 2026
This Privacy Policy describes how Loyalty Innovation, LLC d/b/a Cash Back Rewards ("Cash Back Rewards," "Company," "we," "us," or "our") collects, uses, shares, and protects your information when you use our services.
Our services include:
- the website located at getcashbackrewards.com
- related websites or landing pages
- browser extensions
- promotional rewards platforms
- any other services we operate
Collectively, these are referred to as the "Service."
By accessing or using the Service, you agree to the collection and use of informatoin as described in this Privacy Policy.
1. Definitions
Account
A unique account created for/by You to access our Service or parts of our Service.
Company
Loyalty Innovation, LLC
400 Chesterfield Center, Suite 500
Chesterfield, MO 63017
United States
Personal Data
Information that identifies, relates to, describes, or could reasonably be linked to an idetifiable indivdual.
Service
The cash back and promotional rewards platform operated by the Company that allows users to earn cash back or receive promotional gift cards from participating brands and retailers.
Retailer or Brand Partner
A merchant, advertiser, or brand that funds cash back offers, promotions, or rewards through the service.
Device
Any device capable of accessing the Service such as a computer, tablet, or smartphone.
Usage Data
Information collected automatically when interacting with the Service
You / Your
The individual accessing or using the Service.
2. Information We Collect
We collect several categories of information when you use our Service.
Personal Information You Provide
This may include:
- name
- email address
- phone number
- mailing address
- account login credentials
- communication with customer support
- reward redemption information
Indirectly from You
We observe Your activity on our Service.
Transaction and Reward Data
When you participate in cash back or other promotions we may collect:
- retailer puchase confirmation
- order verification data
- reward eligibility information
- gift card delivery information
- promotional redemption data.
This information allows us to verify that qualifying purchases occured and to deliver rewards.
Automatically from You
We may automatically collect:
- IP address
- browser type
- device identifiers
- operating system
- pages visited
- time and date of visits
- referral URLs
- interactions with cash back and promotional offers
Browsing Activity Data
When interacting with participating retailers websites through our Service or browser extension, we may collect limited browsing activity necessary to determine reward eligibility, including:
- retailer website visits
- referral identifiers
- affiliate tracking data
- offer activation status
3. Cookies and Tracking Technologies
We us cookies and similar technologies including: cookies, web beacons, tracking pixels, affiliate tracking technologies, and analytics tools. These technologies allow us to track cash back eligibility, attribute purchases to retailer partners, analyze Service performance, personalize offers, and prevent fraud.
You can control cookies through your browser settings, though disabling them may limit certain Service features.
In addition to the manual opt-out links provided in our footer, our Service is designed to recognize and honor Global Privacy Control (GPC) signals. If your browser or device transmits a GPC signal, we will treat that as a valid request to opt-out of the "sale" or "sharing" of your personal information for targeted advertising purposes, as required by law.
4. Browser Extension Data Collection
If you install the Cash Back Rewards browser extension, the extension may collect additional information necessary to operate cash back and promotional reward features.
The browser extension may:
- detect when you visit participating retailer websites
- determine whether cashback offers are available
- activate cashback offers automatically
- display notifications about available rewards
- attribute purchases to the Cash Back Rewards platform
- confirm qualifying transactions with retailer partners
Data the Extension May Access
The extension may access limited information including:
- URLs of retailer websites you visit
- referral tracking identifiers
- device and browser information
- interactions with cash back or promotional offers
The extension does not collect or store payment card numbers, login credentials entered on retailer websites, or the contents of web pages unrelated to cash back functionaltiy.
Browser Permissions to function properly, the extension may request permissions such as:
- reading webpage URLs
- modifying affiliate links to enable cash back attribution
- displaying notifications
- communicating with our servers
You may remove the extension at any time through your browser settings.
5. Affiliate Link and Cash Back Attribution Disclosure
Cash Back Rewards earns commissions from certain participating retailers when users make qualifying purchases through links, offers, or technologies provided by the Service.
To enable cashback rewards and proper attribution of purchases:
- the Service or browser extension may activate affiliate tracking links
- the Service may modify or append tracking parameters to retailer URLs
- the Service may record referral information necessary to verify purchases
These mechanisms allow participating retailers to confirm that a purchase originated through the Cash Back Rewards platform.
Such tracking occurs solely for purposes of providing cash back rewards, verifying transactions, and operating the Service.
By using the Service or installing the browser extension, you acknowledge and consent to this affiliate tracking and attribution process.
6. How We Use Personal Information
We use personal information for the following purposes:
Provide and Operate the Service
Including:
- enabling cash back rewards
- verifying qualifying purchases
- delivering gift cards or other incentives
Manage User Accounts
Including account registration, authentication, and account administration.
Communicate with Users
Including:
- reward confirmations
- account notifications
- promotional communications
- customer support responses
Fraud Prevention
To detect and prevent fraudulent activity, abuse of promotions, or violations of our terms.
Improve the Service
Including analytics, troubleshooting, and productdevelopment.
Marketing and Advertising
To display relevant offers and advertisements.
Legal Compliance
To comply with legal obligations and enforce our agreements.
7. How We Share Information
We may share information with:
Service Providers
Companies that help us operate the Service including:
- affiliate networks
- hosting providers
- analytics providers
- fraud prevention services
- marketing platforms
- reward fulfillment vendors
Retailers and Brand Partners
When necessary to:
- confirm qualifying purchases
- validate cashback rewards
- process promotional incentives
Advertising Partners
For purposes such as advertising measurement and offer personalization.
Affiliates
Companies under common ownership or control.
Business Transfers
If we undergo a merger, acquisition, or sale of assets.
With Your Consent
For any other purpose when you authorize disclosure.
8. Retention of Information
We retain personal information only for the period necessary to fulfill the purposes outlined in this Privacy Policy. Our retention criteria include:
Account Information
Retained for the duration of your active membersihp and for up to 3 years following account closure to resolve any pending rewards disputes.
Transaction Data
Retained for a minimum of 7 years to comply with fedreal and state tax, auditing, and financial reporting obligations.
Marketing Data
Retained until you opt-out or for 24 months from your last interaction with our Service.
Legal Necessity
We may retain data longer if required by a valid legal order or to prevent documented fraud.
10. U.S. State Privacy Rights
Residents of certain states may have privacy rights under applicable laws, including residents of:
- California
- Texas
- Oregon
- Virginia
- Colorado
- Connecticut
- Utah
Depending on your state, you may have the right to:
- access personal data we hold about you
- correct inaccurate data
- delete personal data
- opt out of targeted advertising
- opt out of the sale or sharing of personal data
- request a copy of your personal data
To exercise these rights, contact us at: support@loyaltyinnovation.com.
If we decline to take action on your request to exercise any of the above rights, you have the right to appeal our decision within 45 days of receiving our denial. To initiate an appeal, please email: support@loyaltyinnovation.com with the subject line "Privacy Rights Appeal." We will respond to your appeal within 60 days. If your appeal is denied, you may contact the Attorney General in your state to lodge a complaint.
11. Notice of Financial Incentive
Cash Back Rewards offers financial incentives to users who participate in our rewards programs.
These incentives may include:
- cashback rewards
- promotional gift cards
- referral rewards
- bonus offers
Participation in these programs requires the collection and use of certain personal information including:
- name
- email address
- account information
- purchase or transaction data
- browsing activity necessary to track cashback eligibility
This information allows us to verify purchases, operate therewards platform, and fulfill incentives.
Value of Consumer Data
We estimate the value of your personal data to be reasonably related to the cost we incur in providing the rewards. Our good-faith estimate of the value of your data is based on:
- the average commission revenue generated per active user.
- the expenses associated with marketing, developing, and maintaining the rewards platform.
- The value of the specific reward or "cash back" percentage offered for a particular transaction.
Participation in financial incentive programs is voluntary. By participating, you agree that the incentives offered are a fair exchange for the data collected. You may withdraw at any time by deleting your account or contacting us at: support@loyaltyinnovation.com. Withdrawal may result in loss of access to rewards or incentives.
12. Children's Policy
The Service is intended only for individuals 18 years of age or older. We do not knowlingly collect personal information from individuals under 18.
13. Links to Third-Party Websites
Our Service may contain links to retailer websites or other third-party sites. Once you leave our Service, the privacy practices of those websites apply. We are not responsible for the privacy policies or practices of third parties.
14. Changes to this Privacy Policy
We may update this Privacy Policy periodically.
If material changes occur, we may notify users through:
- website notices
- email communications
- account notifications
The updated policy becomes effective when posted.
15. Contact Us
If you have any questions about this Privacy Policy, You can contact us:
Email
support@loyaltyinnovation.com
Mail
Loyalty Innovation, LLC
400 Chesterfield Center, Suite 500
Chesterfield, MO 63017
United States
